What the Blog for?
The blog -- short for WebLog -- is the current "big idea" in the
world of Internet technology. Blogs are like interactive online
newsletters or personal journals made up of short bits of information
or commentary. They are updated regularly - weekly, daily or even
hourly – with information arranged chronologically so the most recent
entries are at the top of the page.
The very fact that you are reading this - a blog - likely means that
you knew that already. But this post is directed to real estate agents
who want to learn more about blogging and may be thinking of starting
their own blog. [ Are you listening Google? ]
Most Weblogs are written by an individual, and usually focus on the
writer's own interests, ranging from one theme or topic to several
specific topics. Each entry might include links to material the writer
found while navigating the Web, links to other Weblogs, commentary on
news items, reviews of books the writer recently read ... or pretty
much anything the writer finds interesting. Frequently blogs will also
have some sort of forum where readers can leave their own comments or
discuss ideas.
How a real estate agent can use a blog
For REALTORS, blogs can be a powerful marketing tool for attracting
new clients and communicating with current ones. Many REALTORS already
send out regular newsletters to their customers and a blog can be
easily be adapted to an online version of the newsletter.
As a REALTOR, your Weblog might provide tips to homebuyers and
sellers, information on market conditions and links to articles on
housing trends or other industry news. Another option is to create a
Weblog highlighting your local community, updating readers on events,
linking to news stories about the area and so on. In this way, a Weblog
can help you show how knowledgeable you are about your community and
how committed you are to your profession.
Because blogs often attract readers interested in narrowly focused
subjects, they can be ideal tools for REALTORS who specialize in niche
markets. Blogs can be created that focus on the housing needs of
first-time homebuyers, retirees, cottagers or pet owners for example.
These Weblogs could help show potential clients the REALTOR's expertise
in working with specific types of properties and transactions.
What’s it take to get blogging?
Two essentials for a blog to be successful are interesting content
and regular attention. Although blogs are easy to set-up, maintaining a
Weblog can be hard. Some blogging guides recommend compiling a few
days' worth of entries before making the blog available publicly for
the first time.
Blogs need to be fresh, timely and keep the intended audience in
mind. They also require time, and must be updated frequently to keep
people coming back regularly. Readers of Weblogs often scan the recent
entries quickly before moving on, meaning that the blog has only a few
seconds to capture attention.
Once you’ve started a Weblog you can link it to your Website’s listings search so that blog readers can view available properties. You’ll also want to provide a facility for prospects to contact you
and send you questions. Finally, you will need to publicize your blog.
Announce and promote your blog in all your other marketing
communications.
